|
Result
|
{
"ad_groups": {
"average_per_campaign": 0.0
},
"ad_spend": {
"total": 124903.14,
"wasted": 5642.23
},
"asins": {
"converting": {
"total": 48
},
"unique": {
"total": 9
}
},
"branded": {
"False": {
"ad_spend": {
"total": 0,
"wasted": 0
},
"clicks": {
"click_through_rate": 0,
"cpc": 0,
"total": 0
},
"conversions": {
"conversion_rate": 0,
"total": 0
},
"sales": {
"summary": {
"acos": 0,
"roas": 0,
"total": 0,
"total_orders": 0
}
},
"search_terms": {
"top_converting": [],
"unique": {
"converting": 0,
"non_converting": 0,
"total": 0
}
}
},
"True": {
"ad_spend": {
"total": 0,
"wasted": 0
},
"clicks": {
"click_through_rate": 0,
"cpc": 0,
"total": 0
},
"conversions": {
"conversion_rate": 0,
"total": 0
},
"sales": {
"summary": {
"acos": 0,
"roas": 0,
"total": 0,
"total_orders": 0
}
},
"search_terms": {
"top_converting": [],
"unique": {
"converting": 0,
"non_converting": 0,
"total": 0
}
}
}
},
"budget": {
"daily_efficiency": {
"full_spend": 0,
"high_spend": 0,
"low_spend": 59,
"percent_full_spend": 0.0,
"percent_high_spend": 0.0,
"percent_low_spend": 1.0,
"percent_zero_spend": 0.0,
"total_days": 59,
"zero_spend": 0
},
"summary": {
"percent_spend": 0.2599,
"percent_underspend": 0.7401,
"total": 480673.8,
"total_underspend": 355770.66
},
"top_daily_underspend": [
{
"date": "2022-07-28",
"percent_spend": 0.1785370244135403,
"total": 9799.48,
"total_ad_spend": 1749.57,
"total_underspend": 8049.91
},
{
"date": "2022-07-11",
"percent_spend": 0.11857110321688435,
"total": 8518.18,
"total_ad_spend": 1010.01,
"total_underspend": 7508.17
},
{
"date": "2022-09-03",
"percent_spend": 0.2620535145444822,
"total": 9967.01,
"total_ad_spend": 2611.89,
"total_underspend": 7355.12
}
]
},
"campaigns": {
"unique": {
"total": 57
}
},
"clicks": {
"click_through_rate": 0.0063,
"cpc": 6.26,
"total": 19961
},
"conversions": {
"conversion_rate": 0.1827,
"total": 3646
},
"impressions": {
"total": 10667507
},
"keywords": {
"unique": {
"average_per_campaign": 81.4,
"total": 1057
}
},
"match_types": {
"asin": {
"ad_spend": {
"converting": {
"percentage_of_total": 0.0,
"total": 0.0,
"wasted": 0.0
},
"summary": {
"percentage_of_total": 0.0,
"total": 0.0,
"wasted": 0.0
}
},
"campaigns": {
"total_budget": 0.0,
"unique": 0
},
"clicks": {
"click_through_rate": 0.0,
"cpc": 0.0,
"total": 0
},
"conversions": {
"conversion_rate": 0.0,
"total": 0
},
"is_research_type": false,
"sales": {
"converting": {
"acos": 0.0,
"roas": 0.0,
"total": 0.0,
"total_orders": 0
},
"summary": {
"acos": 0.0,
"roas": 0.0,
"total": 0.0,
"total_orders": 0
}
},
"search_terms": {
"top_converting": [],
"top_non_converting": [],
"unique": {
"converting": 0,
"non_converting": 0,
"percent_converting": 0.0,
"total": 0
}
}
},
"auto": {
"ad_spend": {
"converting": {
"total": 2052.54
},
"summary": {
"percentage_of_total": 0.0429,
"total": 5361.37,
"wasted": 842.98
}
},
"campaigns": {
"total_budget": 9225.1,
"unique": 3
},
"clicks": {
"click_through_rate": 0.0042,
"cpc": 4.61,
"total": 1164
},
"conversions": {
"conversion_rate": 0.0739,
"total": 86
},
"is_research_type": true,
"sales": {
"converting": {
"acos": 0.6515,
"roas": 1.535,
"total": 3150.6,
"total_orders": 86.0
},
"summary": {
"acos": 1.7017,
"roas": 0.5876,
"total": 3150.6,
"total_orders": 86
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.9662,
"ad_spend": 208.4,
"clicks": 35,
"cpc": 5.95,
"query": "probiotics for dogs",
"sales": 215.7
},
{
"acos": 2.8313,
"ad_spend": 466.45,
"clicks": 91,
"cpc": 5.13,
"query": "dog",
"sales": 164.75
},
{
"acos": 2.4228,
"ad_spend": 348.4,
"clicks": 57,
"cpc": 6.11,
"query": "salmon oil for dogs",
"sales": 143.8
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 107.34,
"clicks": 16,
"cpc": 6.71,
"query": "dog treats",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 86.79,
"clicks": 17,
"cpc": 5.11,
"query": "b089xvjhfk",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 69.55,
"clicks": 12,
"cpc": 5.8,
"query": "fish oil for dogs",
"sales": 0.0
}
],
"unique": {
"converting": 70,
"non_converting": 500,
"percent_converting": 0.1228,
"total": 570
}
}
},
"broad": {
"ad_spend": {
"converting": {
"total": 5.56
},
"summary": {
"percentage_of_total": 0.0007,
"total": 93.38,
"wasted": 38.59
}
},
"campaigns": {
"total_budget": 198049.76,
"unique": 6
},
"clicks": {
"click_through_rate": 0.0552,
"cpc": 4.67,
"total": 20
},
"conversions": {
"conversion_rate": 0.1,
"total": 2
},
"is_research_type": true,
"sales": {
"converting": {
"acos": 0.0752,
"roas": 13.2914,
"total": 73.9,
"total_orders": 2.0
},
"summary": {
"acos": 1.2636,
"roas": 0.7914,
"total": 73.9,
"total_orders": 2
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.1188,
"ad_spend": 4.39,
"clicks": 1,
"cpc": 4.39,
"query": "arthritis medicine for dogs",
"sales": 36.95
},
{
"acos": 0.0317,
"ad_spend": 1.17,
"clicks": 1,
"cpc": 1.17,
"query": "dr joseph vetpro complete",
"sales": 36.95
}
],
"top_non_converting": [],
"unique": {
"converting": 2,
"non_converting": 18,
"percent_converting": 0.1,
"total": 20
}
}
},
"exact": {
"ad_spend": {
"converting": {
"total": 71.45
},
"summary": {
"percentage_of_total": 0.002,
"total": 252.47,
"wasted": 145.56
}
},
"campaigns": {
"total_budget": 143715.45,
"unique": 9
},
"clicks": {
"click_through_rate": 0.0096,
"cpc": 7.89,
"total": 32
},
"conversions": {
"conversion_rate": 0.2188,
"total": 7
},
"is_research_type": false,
"sales": {
"converting": {
"acos": 0.2957,
"roas": 3.3821,
"total": 241.65,
"total_orders": 7.0
},
"summary": {
"acos": 1.0448,
"roas": 0.9571,
"total": 241.65,
"total_orders": 7
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.0386,
"ad_spend": 4.28,
"clicks": 3,
"cpc": 1.43,
"query": "dr joseph vetpro complete hip and joint",
"sales": 110.85
},
{
"acos": 1.6168,
"ad_spend": 59.74,
"clicks": 3,
"cpc": 19.91,
"query": "joint support supplement for dogs",
"sales": 36.95
},
{
"acos": 0.1093,
"ad_spend": 4.04,
"clicks": 1,
"cpc": 4.04,
"query": "shark cartilage for dogs",
"sales": 36.95
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 25.4,
"clicks": 6,
"cpc": 4.23,
"query": "phycox max soft chews for dogs",
"sales": 0.0
}
],
"unique": {
"converting": 5,
"non_converting": 15,
"percent_converting": 0.25,
"total": 20
}
}
},
"phrase": {
"ad_spend": {
"converting": {
"total": 14.86
},
"summary": {
"percentage_of_total": 0.0007,
"total": 88.8,
"wasted": 38.89
}
},
"campaigns": {
"total_budget": 137488.28,
"unique": 7
},
"clicks": {
"click_through_rate": 0.012,
"cpc": 5.22,
"total": 17
},
"conversions": {
"conversion_rate": 0.1765,
"total": 3
},
"is_research_type": true,
"sales": {
"converting": {
"acos": 0.1353,
"roas": 7.3923,
"total": 109.85,
"total_orders": 3.0
},
"summary": {
"acos": 0.8084,
"roas": 1.237,
"total": 109.85,
"total_orders": 3
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.1535,
"ad_spend": 5.67,
"clicks": 1,
"cpc": 5.67,
"query": "cbd joint and pain for dogs",
"sales": 36.95
},
{
"acos": 0.0882,
"ad_spend": 3.26,
"clicks": 1,
"cpc": 3.26,
"query": "vetpro",
"sales": 36.95
},
{
"acos": 0.165,
"ad_spend": 5.93,
"clicks": 1,
"cpc": 5.93,
"query": "vetpro complete hip and joint",
"sales": 35.95
}
],
"top_non_converting": [],
"unique": {
"converting": 3,
"non_converting": 13,
"percent_converting": 0.1875,
"total": 16
}
}
}
},
"metadata": {
"brand_search_terms": null,
"campaign_ids": null,
"currency_symbol": "$",
"date_from": "2022-07-09",
"date_to": "2022-09-06",
"exclude_zero_spend_days": false,
"generated_at": "2022-09-07T14:45:20.156891+00:00",
"market": "US",
"profile_ids": [
2618522275674698
],
"wasted_spend_click_threshold": 5
},
"missed_revenue": {
"total": 5729.315597075548
},
"research_types": {
"ad_spend": 5543.55,
"percentage_of_total": 0.0444
},
"sales": {
"acos": 0.9848,
"roas": 1.0154,
"total": 126830.95,
"total_orders": 3646
},
"search_terms": {
"duplicate": {
"summary": {
"acos": 0.0903,
"ad_spend": 396.63,
"sales": 4392.57
},
"top_duplicate": [
{
"acos": 0.0816,
"ad_groups": [
"Ad Group EXACT Match",
"Ad Group PHRASE Match",
null
],
"ad_spend": 323.25,
"campaigns": [
119408678875918,
122454319537747,
133314185901398,
141930643867340,
158892358583136,
172566870873283,
255784061479846,
265635164990645
],
"match_types": [
"EXACT",
"PHRASE",
null
],
"query": "vetpro complete hip and joint",
"sales": 3959.13
},
{
"acos": 0.1281,
"ad_groups": [
"Ad Group PHRASE Match",
null
],
"ad_spend": 55.54,
"campaigns": [
119408678875918,
122454319537747,
141649536297786,
141930643867340,
172566870873283,
252157405027697
],
"match_types": [
"AUTO",
"PHRASE",
null
],
"query": "vetpro",
"sales": 433.44
},
{
"acos": null,
"ad_groups": [
"Ad Group EXACT Match",
null
],
"ad_spend": 17.84,
"campaigns": [
102045321539806,
275482364862316
],
"match_types": [
"AUTO",
"EXACT",
null
],
"query": "immune support for dogs",
"sales": 0.0
}
]
},
"top_duplicate": [],
"unique": {
"converting": 1125,
"non_converting": 3808,
"total": 4933
}
}
}
|