|
Result
|
{
"ad_groups": {
"average_per_campaign": 306.0
},
"ad_spend": {
"total": 12893.68,
"wasted": 4862.73
},
"asins": {
"converting": {
"total": 43
},
"unique": {
"total": 21
}
},
"branded": {
"False": {
"ad_spend": {
"total": 0,
"wasted": 0
},
"clicks": {
"click_through_rate": 0,
"cpc": 0,
"total": 0
},
"conversions": {
"conversion_rate": 0,
"total": 0
},
"sales": {
"summary": {
"acos": 0,
"roas": 0,
"total": 0,
"total_orders": 0
}
},
"search_terms": {
"top_converting": [],
"unique": {
"converting": 0,
"non_converting": 0,
"total": 0
}
}
},
"True": {
"ad_spend": {
"total": 0,
"wasted": 0
},
"clicks": {
"click_through_rate": 0,
"cpc": 0,
"total": 0
},
"conversions": {
"conversion_rate": 0,
"total": 0
},
"sales": {
"summary": {
"acos": 0,
"roas": 0,
"total": 0,
"total_orders": 0
}
},
"search_terms": {
"top_converting": [],
"unique": {
"converting": 0,
"non_converting": 0,
"total": 0
}
}
}
},
"budget": {
"daily_efficiency": {
"full_spend": 0,
"high_spend": 1,
"low_spend": 202,
"percent_full_spend": 0.0,
"percent_high_spend": 0.0049,
"percent_low_spend": 0.9951,
"percent_zero_spend": 0.0,
"total_days": 203,
"zero_spend": 0
},
"summary": {
"percent_spend": 0.0618,
"percent_underspend": 0.9382,
"total": 208739.52,
"total_underspend": 195845.84
},
"top_daily_underspend": [
{
"date": "2022-06-07",
"percent_spend": 0.028097038437303087,
"total": 1587.0,
"total_ad_spend": 44.59,
"total_underspend": 1542.41
},
{
"date": "2022-06-05",
"percent_spend": 0.03809016906700063,
"total": 1597.0,
"total_ad_spend": 60.83,
"total_underspend": 1536.17
},
{
"date": "2022-06-06",
"percent_spend": 0.039937382592360675,
"total": 1597.0,
"total_ad_spend": 63.78,
"total_underspend": 1533.22
}
]
},
"campaigns": {
"unique": {
"total": 137
}
},
"clicks": {
"click_through_rate": 0.0149,
"cpc": 1.39,
"total": 9294
},
"conversions": {
"conversion_rate": 0.1003,
"total": 932
},
"impressions": {
"total": 3849168
},
"keywords": {
"unique": {
"average_per_campaign": 29.3,
"total": 1203
}
},
"match_types": {
"asin": {
"ad_spend": {
"converting": {
"total": 2467.94
},
"summary": {
"percentage_of_total": 0.2792,
"total": 3600.5,
"wasted": 1132.56
}
},
"campaigns": {
"total_budget": 82962.13,
"unique": 55
},
"clicks": {
"click_through_rate": 0.0122,
"cpc": 1.51,
"total": 2386
},
"conversions": {
"conversion_rate": 0.075,
"total": 179
},
"is_research_type": false,
"sales": {
"converting": {
"acos": 0.8001,
"roas": 1.2499,
"total": 3084.66,
"total_orders": 179.0
},
"summary": {
"acos": 1.1672,
"roas": 0.8567,
"total": 3084.66,
"total_orders": 179
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.6084,
"ad_spend": 586.1,
"clicks": 374,
"cpc": 1.57,
"query": "b07gs5ctbh",
"sales": 963.32
},
{
"acos": 0.1142,
"ad_spend": 40.82,
"clicks": 57,
"cpc": 0.72,
"query": "b07gnmybpz",
"sales": 357.4
},
{
"acos": 1.2885,
"ad_spend": 329.93,
"clicks": 241,
"cpc": 1.37,
"query": "b082xgljq5",
"sales": 256.06
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 71.71,
"clicks": 37,
"cpc": 1.94,
"query": "b07gq1rjf6",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 40.36,
"clicks": 29,
"cpc": 1.39,
"query": "b084hh913j",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 39.11,
"clicks": 7,
"cpc": 5.59,
"query": "b01745dzhi",
"sales": 0.0
}
],
"unique": {
"converting": 58,
"non_converting": 282,
"percent_converting": 0.1706,
"total": 340
}
}
},
"auto": {
"ad_spend": {
"converting": {
"total": 131.5
},
"summary": {
"percentage_of_total": 0.0572,
"total": 737.54,
"wasted": 606.04
}
},
"campaigns": {
"total_budget": 15575.0,
"unique": 2
},
"clicks": {
"click_through_rate": 0.1251,
"cpc": 0.77,
"total": 959
},
"conversions": {
"conversion_rate": 0.0438,
"total": 42
},
"is_research_type": true,
"sales": {
"converting": {
"acos": 0.1905,
"roas": 5.2481,
"total": 690.13,
"total_orders": 42.0
},
"summary": {
"acos": 1.0687,
"roas": 0.9357,
"total": 690.13,
"total_orders": 42
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.5543,
"ad_spend": 64.68,
"clicks": 57,
"cpc": 1.13,
"query": "vitamin c complex",
"sales": 116.69
},
{
"acos": 0.0217,
"ad_spend": 1.12,
"clicks": 1,
"cpc": 1.12,
"query": "link probiotic",
"sales": 51.53
},
{
"acos": 0.0475,
"ad_spend": 2.13,
"clicks": 2,
"cpc": 1.07,
"query": "link vitamin c complex",
"sales": 44.88
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 12.41,
"clicks": 12,
"cpc": 1.03,
"query": "bioflavonoids",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 8.25,
"clicks": 9,
"cpc": 0.92,
"query": "withanolides",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 7.96,
"clicks": 6,
"cpc": 1.33,
"query": "omega 3",
"sales": 0.0
}
],
"unique": {
"converting": 29,
"non_converting": 597,
"percent_converting": 0.0463,
"total": 626
}
}
},
"broad": {
"ad_spend": {
"converting": {
"total": 458.82
},
"summary": {
"percentage_of_total": 0.1109,
"total": 1429.62,
"wasted": 970.8
}
},
"campaigns": {
"total_budget": 37243.83,
"unique": 22
},
"clicks": {
"click_through_rate": 0.0076,
"cpc": 2.07,
"total": 689
},
"conversions": {
"conversion_rate": 0.0769,
"total": 53
},
"is_research_type": true,
"sales": {
"converting": {
"acos": 0.5189,
"roas": 1.9272,
"total": 884.26,
"total_orders": 53.0
},
"summary": {
"acos": 1.6167,
"roas": 0.6185,
"total": 884.26,
"total_orders": 53
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.2668,
"ad_spend": 17.74,
"clicks": 17,
"cpc": 1.04,
"query": "synbiotic supplements",
"sales": 66.48
},
{
"acos": 0.463,
"ad_spend": 30.78,
"clicks": 8,
"cpc": 3.85,
"query": "pro biotics probiotics for women gut",
"sales": 66.48
},
{
"acos": 0.094,
"ad_spend": 5.86,
"clicks": 9,
"cpc": 0.65,
"query": "link multi plus vitamins",
"sales": 62.37
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 23.36,
"clicks": 6,
"cpc": 3.89,
"query": "organic probiotics for women",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 20.52,
"clicks": 7,
"cpc": 2.93,
"query": "lovebug probiotics for women",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 16.61,
"clicks": 7,
"cpc": 2.37,
"query": "fish oil omega 3",
"sales": 0.0
}
],
"unique": {
"converting": 38,
"non_converting": 366,
"percent_converting": 0.0941,
"total": 404
}
}
},
"exact": {
"ad_spend": {
"converting": {
"total": 1030.72
},
"summary": {
"percentage_of_total": 0.1026,
"total": 1323.17,
"wasted": 292.45
}
},
"campaigns": {
"total_budget": 38438.37,
"unique": 24
},
"clicks": {
"click_through_rate": 0.0298,
"cpc": 1.64,
"total": 809
},
"conversions": {
"conversion_rate": 0.2373,
"total": 192
},
"is_research_type": false,
"sales": {
"converting": {
"acos": 0.3007,
"roas": 3.3251,
"total": 3427.28,
"total_orders": 192.0
},
"summary": {
"acos": 0.3861,
"roas": 2.5902,
"total": 3427.28,
"total_orders": 192
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.3746,
"ad_spend": 306.59,
"clicks": 182,
"cpc": 1.68,
"query": "synbiotic",
"sales": 818.55
},
{
"acos": 0.0304,
"ad_spend": 15.41,
"clicks": 34,
"cpc": 0.45,
"query": "synbiotic 7 probiotic",
"sales": 506.1
},
{
"acos": 0.472,
"ad_spend": 138.85,
"clicks": 78,
"cpc": 1.78,
"query": "synbiotics",
"sales": 294.17
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 25.41,
"clicks": 8,
"cpc": 3.18,
"query": "live probiotics",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 18.33,
"clicks": 8,
"cpc": 2.29,
"query": "spore based probiotic",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 17.96,
"clicks": 12,
"cpc": 1.5,
"query": "mushroom coffee",
"sales": 0.0
}
],
"unique": {
"converting": 36,
"non_converting": 74,
"percent_converting": 0.3273,
"total": 110
}
}
},
"phrase": {
"ad_spend": {
"converting": {
"total": 219.73
},
"summary": {
"percentage_of_total": 0.0497,
"total": 640.41,
"wasted": 420.68
}
},
"campaigns": {
"total_budget": 32069.43,
"unique": 22
},
"clicks": {
"click_through_rate": 0.0128,
"cpc": 1.11,
"total": 576
},
"conversions": {
"conversion_rate": 0.1128,
"total": 65
},
"is_research_type": true,
"sales": {
"converting": {
"acos": 0.1978,
"roas": 5.0555,
"total": 1110.85,
"total_orders": 65.0
},
"summary": {
"acos": 0.5765,
"roas": 1.7346,
"total": 1110.85,
"total_orders": 65
}
},
"search_terms": {
"top_converting": [
{
"acos": 0.775,
"ad_spend": 70.87,
"clicks": 90,
"cpc": 0.79,
"query": "nootropics brain supplements",
"sales": 91.45
},
{
"acos": 0.1345,
"ad_spend": 12.19,
"clicks": 10,
"cpc": 1.22,
"query": "brain food supplement",
"sales": 90.61
},
{
"acos": 0.0219,
"ad_spend": 1.64,
"clicks": 4,
"cpc": 0.41,
"query": "link nutrition multi",
"sales": 74.82
}
],
"top_non_converting": [
{
"acos": null,
"ad_spend": 15.23,
"clicks": 8,
"cpc": 1.9,
"query": "lions mane mushroom capsules",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 14.61,
"clicks": 7,
"cpc": 2.09,
"query": "immune system booster",
"sales": 0.0
},
{
"acos": null,
"ad_spend": 8.45,
"clicks": 9,
"cpc": 0.94,
"query": "sleep aid",
"sales": 0.0
}
],
"unique": {
"converting": 43,
"non_converting": 251,
"percent_converting": 0.1463,
"total": 294
}
}
}
},
"metadata": {
"brand_search_terms": null,
"campaign_ids": null,
"currency_symbol": "£",
"date_from": "2022-04-01",
"date_to": "2022-10-31",
"exclude_zero_spend_days": false,
"generated_at": "2022-11-02T17:15:25.779677+00:00",
"market": "UK",
"profile_ids": [
216071166409416
],
"wasted_spend_click_threshold": 1
},
"missed_revenue": {
"total": 6105.12241054614
},
"research_types": {
"ad_spend": 2807.57,
"percentage_of_total": 0.2177
},
"sales": {
"acos": 0.7965,
"roas": 1.2555,
"total": 16188.13,
"total_orders": 932
},
"search_terms": {
"duplicate": {
"summary": {
"acos": 0.5596,
"ad_spend": 2971.65,
"sales": 5310.38
},
"top_duplicate": [
{
"acos": 0.5858,
"ad_groups": [
"Ad group - 04/04/2022 15:37:22",
"Ad group 1",
"Ad group - 23/06/2022 16:44:23",
"Ashwagandha [auto]",
"B07GQ1JCCL",
"B07GR89VG4",
null
],
"ad_spend": 966.54,
"campaigns": [
18657314492989,
33046514239289,
59619825033407,
74866845206958,
117652120449708,
133364441543492,
136606687325337,
148177075406622,
179633071590150,
234518784067631,
250061969860385
],
"match_types": [
"ASIN",
"AUTO",
"CATEGORY",
null
],
"query": "b07gs5ctbh",
"sales": 1649.91
},
{
"acos": 0.5362,
"ad_groups": [
"B07GQ1RJF6",
"B07GS7FV1K",
null
],
"ad_spend": 273.57,
"campaigns": [
107869129451340,
115489257061136,
213191539683972
],
"match_types": [
"EXACT",
"PHRASE",
null
],
"query": "synbiotics",
"sales": 510.23
},
{
"acos": 0.7719,
"ad_groups": [
"Ad group - 08/06/2022 10:11:52",
"B07GS5CTBH",
null
],
"ad_spend": 127.07,
"campaigns": [
32222528720189,
181246063602339
],
"match_types": [
"BROAD",
"PHRASE",
null
],
"query": "nootropics brain supplements",
"sales": 164.61
}
]
},
"top_duplicate": [],
"unique": {
"converting": 310,
"non_converting": 2212,
"total": 2522
}
}
}
|